There are a lot of ways to describe Anthony Bourdain. He's a complex dude. Taking some of those adjectives and nouns and combining it with his love of all things sharp (his autograph even includes a knife), I designed this ad to promote Tony’s 100th No Reservations episode. The ad was run as a national campaign in The New Yorker, Entertainment Weekly, the New York Times, USA Today, the Daily News, Newsday, and various cable industry publications. The advertising helped play a big part in the episode being the highest-rated of the season and up 26% over the season average.

Chris Doyle - Creative Director
Robin Sterling - Writer
Mrs. K - Photographer
Earle Wood - Finishing