To launch a new season of No Reservations, I designed the key art that promoted the first episode: when Tony finally gained access to one of the hardest places for an American to visit - Cuba. I turned Tony into a spray painted stencil to highlight his rebellious attitude and reflect iconographic Cuban heros. This ad appeared in Entertainment Weekly and was also adopted for a web skin on travelchannel.com, digital ads, posters, DVD packaging and the on air spot. This highly targeted off-air campaign which positioned the season premiere as a must-see event, resulted in a .50 demo P25-54, the 2nd highest premiere rating for the series at the time.
Chris Doyle - Creative Director
Robin Sterling - Writer
Jared Hudson - Finishing
John Gillanders - On Air Creative Director
Melissa Marks - Writer/Producer