As a food rock star, Tony's last season of No Reservations was a victory lap around the world. To visually represent this campaign, I designed the key art as a weathered concert poster that had been around the globe many times, a little more wrinkled and worn than when it started out, but also with a little more personality. The campaign consisted of out of home materials, t-shirts and a large digital buy that included a takeover on Pandora. The look of the key art also directly influenced the direction of the on-air creative. In all, the campaign was a huge success that brought viewers to our air. The premiere night rated 61% above the prior six Mondays and the premiere episode earned the series’ second highest ratings ever.
Chris Doyle - Creative Director
Mrs. K - Photographer
Indigo Studios - Finishing
John Gillanders - On Air Creative Director
Melissa Marks - Writer/Producer