For the third season of Baggage Battles, we wanted to highlight the personalities of the hosts now that the audience had gotten to know them through the first 2 seasons. We framed each host like a boxer personality, according to their auction bidding style. I concepted, designed, and art directed the campaign which included group key art and individual character posters. These were translated into a digital campaign of web takeovers, rich media, animated banners and on air spot.
Chris Doyle - Creative Director
Walling McGarity - Photographer
Dean Yamasaki - Finishing
John Gillanders - On Air Creative Director
Mrs. K - Promo Shooting/Directing/Graphics
Renee Reeser - Concept Sketch Artist