For season 2 of Bizarre Foods America, we wanted to highlight the truly bizarre and dare the viewer to come along for the ride. I helped concept the idea, art directed the prop photo shoot, fully designed the key art and executed the entire digital media campaign. I created various web banners, web takeovers and pushdowns, a full site takeover on MSN.com, content distribution tiles, and art for social media hubs. The key art was used in and influenced the look of the on air promo. In the end, the premiere tune in campaign helped season 2 exceed the previous season’s average (+21%) and its season’s launch (+6%).
Chris Doyle - Creative Director
Robin Sterling - Writer/Producer
Julie Brothers - Photographer
Indigo Studios - Finishing
John Gillanders - On Air Creative Director
Renee Reeser - Concept Sketch Artist