Coffee hunter Todd Carmichael scours the planet looking for the world's best coffee beans. Sometimes that means getting himself into some crazy predicaments and dealing with unsavory characters in the coffee business. This inspired the advertisements for the show, with type designed into the fabric of a coffee bag. The look and feel of the key art also directly influenced the on air spot's design.

Chris Doyle - Creative Director
Nicole Strong - Writer/Producer
Jared Hudson - Finishing
John Gillanders - On Air Creative Director
Cameron Linderman - Motion Designer