Expedition Unknown is a show hosted by Josh Gates, who travels the world to explore iconic legends and mysteries. For season 1, I designed the main campaign key art, where the names of the legends took center stage. The look and feel expanded out to social media, where I designed episodic key art containing hints of that particular show. The same approach was used in the promo design. Our team also designed an adventure satchel press kit that went to media outlets to get the word out about the show. The campaign was a success - the premiere night rated 40% above the previous six Thursdays and was Travel’s highest rated series launch in a year.
Chris Doyle - Creative Director
Steve Schofield - Photographer
3 Points Blue - Finishing (Main Key Art)
Myself - Design and Finishing (All Episodic Pieces)
Erik Jacobsen - Press Kit Designer
John Gillanders - On Air Creative Director
Matt Hardwick - Writer/Producer
2C Media - On Air Graphics