In Anthony Bourdain's show, The Layover, Tony spent 24-48 hours in a location and dispenses his picks of what to do in the short amount of time there. For the launch of the series, I designed the key art and the entire print and digital campaign. The campaign consisted of ads in People magazine, the New York Times, Afar magazine, affiliate publications, trade magazines, phone kiosks in New York City, bus shelters in Chicago, billboards in Los Angeles, a clock press kit, as well as a multitude of digital assets. With all the promotion pushing to the premiere, the night was up 22% vs. the prior six Mondays.
Chris Doyle - Creative Director
Robin Sterling - Writer
Julie Brothers - Photographer
Indigo Studios - Finishing
Jared Hudson - Prepress
Renee Reeser - Concept Sketch Artist