In 2019, the internal Discovery design team was tasked with promoting Discovery’s largest yearly campaign, Shark Week. I designed the main key art as well as a majority of the secondary show key art, in addition to the 100s of deliverables needed for OOH, digital, experiential and partnership opportunities, maintaining the quality and consistency across all pieces. The OOH campaign consisted of billboards in LA and taxi toppers/subway ads in NYC. Some of the larger partnerships included Southwest Airlines, Great Clips, Hulu, the Paley Center, Comic Con, AVP and Georgetown Cupcake.