In the summer of 2011, Travel Channel purchased a full 4 train New York City subway wrap to highlight new programming. I designed the outside skin as well as the whole interior: floor to ceiling wall ads, wall ad inserts, backlit ad inserts, and ads on the ceiling and seats. All ads and posters on the train were branded Travel Channel for a full takeover feel. On the outside I used bright red, blue, and yellow flat color to pop the train out from the grey dingy subway tunnel. Inside, I created a serene beach scene that commuters could escape in, giving them a few minutes of refuge in the concrete jungle, complete with the subway seats as beach chairs.
Chris Doyle - Creative Director
Robin Sterling - Writer
Jared Hudson - Finishing