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Todd Moreland

Creative Director / Art Director / Image Maker

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What I've Been Up To Lately, Early 2017 Edition

I've been unintentionally bad about updating this blog. I promise to do better. Stay with me here.

So what have I been up to the last 8-9 months, since I last posted? A lot actually!

  • Added a lot of new and some older work to the Key Art (The Dead Files S10, Mysteries at the Museum S15,  Xtreme Waterparks S6, as well as older Mysteries at the Castle and The Wild Within key art pieces) and Logo & Title Treatment pages.
  • I recently completed the Ghost Adventures' Season 17 key art, which you can see here.
  • The Art Direction page saw a lot of updated work added from my talented team at Travel Channel.
  • In December, I designed a poster for my brother's annual Christmas show. Through our efforts, we raised almost $2,000 for the Topeka Rescue Mission and we had a wonderful night of merry times and memories for everyone. See design in the carousel below.
  • I recently finished up a logo project for Stars of the 101, a fundraising event/award ceremony for middle market business companies in Southern California. Look for a case study here in the blog soon.
ga_s17_ka.jpg matc_s2_key_art.jpg Dead_Files_KA.jpg matm_s15_ka.jpg kyle_2016_show_key_art.jpg ww_s1_ka.jpg xwp_s6_ka.jpg
Sunday 04.30.17
Posted by Todd Moreland
 

What I've Been Up To Lately, 2016 Edition

I figured enough time has passed since my last update in late 2015 to warrant a new blog post. Besides moving to Brooklyn, taking in my new neighborhood and all it has to offer, my spring and summer was very busy with a lot of new work, including adding a lot more content to this site. Rounding out my portfolio to showcase all facets of my design capabilities has been a long standing goal and I'm feeling close to finally having an up-to-date site that reflects every angle of projects in which I've been involved.

With that in mind, I added a new section called KEY ART, which is a collection of artwork that was not involved in a larger advertising campaign, but still needed to be created for digital distribution, VOD, streaming services, social media and show page banners. I'll also use this section to showcase alternative comps that I designed but were not selected for final use. 

Social media is also becoming a huge focus, which often requires different thinking than a traditional marketing campaign, with simple entertaining nuggets or utility based content that people would want to share with their networks. I added a new section that you can find HERE, that include animated gifs, episodic key art and utility graphics that I designed for various campaigns.

And finally, new work! I just completed the new key art for the upcoming season of Ghost Adventures. I added it to the Ghost Adventures Collateral portfolio section, which you can view HERE. Had so much fun designing this one, I love when I can get a little gritty and edgy. It's off the chain!

Ghost_Adventures_KA_1_F_smaller.jpg hi_season_7_key_art.jpg dead_files_season_9_keyart.jpg matm_season_8_keyart.jpg bert_gif.gif
Saturday 09.03.16
Posted by Todd Moreland
 

The Bittersweet Feeling of Moving

For those of you who didn't know, I recently moved from Washington DC to Brooklyn, NYC as a result of my company's office closure and consolidation to NYC and Knoxville, TN. The move was bittersweet, leaving a long-known familiar place for one that holds newness and adventure. As one would tend to do, this move made me look back on almost 15 years of living in DC, the longest period I've ever lived in one place outside of my childhood.

I came to DC a somewhat timid Midwest kid who was terrified of driving with the crazies on 495. DC is where I first held a real design job as an intern with the Federal Government. It's where I learned the ins and outs of doing freelance as a side gig. It's where I made the jump from a very very green, young designer into a more confident, seasoned (and much more grey) art director. It's where I came into my own, jumping from a designer that often imitated my heroes to a designer who found his own voice and confidence in expressing it. It's where I learned to love the life that I developed for myself, learning who I was and what I wanted out of myself, my friends and loved ones, my work, my health. 

DC provided me with a wealth of friends and acquaintances who all influenced my growth in ways I can never repay. My sensibilities, thought process and appreciation for aesthetics were all honed and chiseled through lots of critiques at work and late night drinks and conversations. Living in a vibrant city constantly inspired and surprised me, whether it be an interesting person on the way to the Metro or stumbling into a beautiful side street on Swann.

It's with a bit of sadness that I leave at this time. The city is on a real upswing creatively, as you can witness by the plethora of new and interesting restaurants/coffee shops springing up all over the city, like Songbyrd, Rose's Luxury, Union Market and Maketto. Print shops and creative popups are moving in alongside iconic DC institutions like the 9:30 Club and Black Cat. New murals are springing up all over, beautifying the streets and alleys. I could go on and on.

The creative community seems to be surging with a huge influx of new collective passion. I have no doubt the talent has always been there (AIGA, American Advertising Federation and Art Director's Club have always been community anchors), but as I've noted for years, city pride is in the air, unlike anything I ever saw in the early '00s. Part of it may be that its just more visible now, and it's being fed by a grassroots uprising. #ACreativeDC and #MadeInDC are inspiring people to share their work on social media, and its amazing to see what everyday people are doing creatively, whether it be a crafting hobby, a piece of graffiti, a beautiful meal or a photography project. Design Intercourse is a fascinating new podcast that hosts frank discussions with DC creatives on a wide variety of subjects, opening an eye into other's creative process in a way that hasn't yet been done in the District. I'm not even scratching the surface, but that's a start.

And so while I'm sad to have left the city that I've loved for so long, I take a lot of comfort in the fact that there are so many creatives continuing their journey there, continuing to press boundaries and try new things. I'm fortunate to move to another city that is absolutely overflowing with creative inspiration, but DC will always hold a special place in my heart.

Saturday 06.18.16
Posted by Todd Moreland
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