In 2019, the internal Discovery design team was tasked with promoting Discovery’s largest yearly campaign, Shark Week. I designed the main key art as well as a majority of the secondary show key art, in addition to the 100s of deliverables needed for OOH, digital, experiential and partnership opportunities, maintaining the quality and consistency across all pieces. The OOH campaign consisted of billboards in LA and taxi toppers/subway ads in NYC. Some of the larger partnerships included Southwest Airlines, Great Clips, Hulu, the Paley Center, Comic Con, AVP and Georgetown Cupcake.

I’ve had the opportunity to collaborate with many talented designers during my time at Discovery, creating 100s of key art pieces in the past couple years and 1000s of assets derived from the main art. The key art shown here was designed by the following designers/firms with myself in a creative directorial role.

Nick Aponte - Guardians of the Glades, Fast N Loud, Expedition Unknown, Homestead Rescue, Alaska: The Last Frontier, Deadliest Catch

Luke Watkins - Bad Chad

Kyle Lambert - Expedition Back to the Future

Fernando Farias - Dodgeball, I Quit

Brandon Pidala - Naked and Afraid XL

Dan Forkin - America’s List, The Story of Plastic

Caleb Irwin - Mummies Unwrapped

Angus Cameron - Street Outlaws

BOND - Man V Bear

LA - Gold Rush

I designed these pieces of key art, working with creative director Jason Turner on Gold Rush White Water, Moonshiners, Impossible Row, Dave Turin and Garage Rehab. Pablo Pulido was creative director on Deadliest Catch, Deadliest Catch: Bloodline, Moonshiners: Master Distiller and Parker’s Trail.

Don Morita - Finishing - Gold Rush White Water, Moonshiners, Deadliest Catch: Bloodline, Dave Turin, Moonshiners: Master Distiller, Parker’s Trail

Simon Raible - Finishing - The Impossible Row and Garage Rehab

Bill Carr - Finishing - Deadliest Catch

I had the honor of designing the key art for Discovery Channel’s Sundance Festival documentary, Tigerland, directed by Oscar-winning director Ross Kaufman. The mosaic design represented both the beauty of the tiger and its fragile state in the environment, with less than 4,000 left in the wild.

Jason Turner - Creative Director
Lisa Carney - Finishing

I’ve had the opportunity to collaborate with many talented designers during my time at Science. The key art shown here was designed by the following designers with myself in a creative directorial role.

Roland Chavez - Mysteries of the Deep, Countdown to Launch

Luke Watkins - Homemade Astronauts, Unlocking the Universe, SCI Originals

Nick Aponte - Unearthed, Yellowstone Supervolcano, Secrets In The Ice

Kathleen Fazio - How the Universe Works

Kirsten Aten - Unearthed: 7 Wonders

Dan Forkin - Space’s Deepest Secrets

This is a collection of Travel Channel key art I designed and art directed that were not connected to a larger campaign. Most often, these were used for content distribution tiles and/or social media assets. Chris Doyle was creative director for all unless otherwise noted.

Bert the Conqueror S3 Key Art
Josh Cogan - Photographer
3 Points Blue - 3D/Finishing/Animation

Everest Air S1 Key Art
Dean Yamasaki - Finishing

Scariest Night of My Life S1 Key Art
Chris Doyle/Fernando Farias - Creative Director
Simon Raible - Finishing

Hotel Impossible S7 Key Art
Jeff Riedel - Photographer
Don Morita - Finishing

The Wild Within S1 Key Art
Earle Wood - Finishing

Xtreme Waterparks S6 Key Art
3 Points Blue - 3D/Finishing

Mysteries at the Castle S2 Key Art
3 Points Blue - Finishing

Best Places to Pig Out S1 Key Art
Chris Doyle/Fernando Farias - Creative Director
Simon Raible - Finishing

Extreme RVs S2 Key Art
Chris Doyle/Fernando Farias - Creative Director
Simon Raible - Finishing

Best In Food S1 Key Art
Chris Doyle/Fernando Farias - Creative Director
Simon Raible - Finishing

Saloon Door Brewing is a brewpub just outside Houston, TX, crafting fine pints of small batch beer. I was asked by the great people there to design their logo and identity system. Being a craft beer fan, this was a dream job. The guys wanted to reflect the Old West roots of the brewery's location, with a fun/relaxed logo that still signified quality and craftsmanship. I dove into research of Old West signage, packaging and typography, which inspired this hand drawn logo system. To date, the identity has been used on cans, business cards, custom growlers and glassware, social media, coasters, shirts and OOH signage.

A physical medium and a retired homicide detective tackle unsolved paranormal cases from different points of view in haunted locations across America. I had the pleasure of designing key art for a number of Travel Channel’s The Dead Files seasons. This is a collection of some favorites.

S14 Key Art
Chris Doyle/Fernando Farias - Creative Director
Steve Schofield - Photographer
Simon Raible - Finishing

S14 Key Art Unused Comp
Chris Doyle/Fernando Farias - Creative Director
Steve Schofield - Photographer

S13 Key Art
Chris Doyle/Fernando Farias - Creative Director
Steve Schofield - Photographer
Chris Mastalir - Finishing

S10 Key Art
Chris Doyle - Creative Director
Andrew Cutraro - Photographer
Dean Yamasaki - Finishing

S9 Key Art
Chris Doyle - Creative Director
Walling McGarity - Photographer
Dean Yamasaki - Finishing

This page contains various music and DVD packaging that I designed over the years.

You can find additional DVD packaging for integrated Bourdain campaigns HERE and HERE. 

Ghost Adventures DVD packaging can be found HERE.

Mysteries at the Museum S20 Key Art
Chris Doyle/Fernando Farias - Creative Director
Mary Ellen Mathews - Photographer
Simon Raible - Finishing
Renee Reeser Zelnick - Concept Sketch Artist

Mysteries at the Museum S15 Key Art
Chris Doyle - Creative Director
Walling McGarity - Photographer
3 Points Blue - 3D/Finishing

Mysteries at the Museum S8 Key Art
Chris Doyle - Creative Director
Walling McGarity - Photographer
Don Morita - Finishing

I love designing for Ghost Adventures. The guys are huge characters which provides plenty of material to use for designing. This page represents a variety of items I designed for them over my years at Travel Channel. Chris Doyle was Creative Director for all pieces.

S16 Chain Key Art
Andrew Cutraro - Photographer
Dean Yamasaki - Finishing

S17 Broken Mirror Key Art
Walling McGarity - Photographer
Dean Yamasaki - Finishing

Graveyard of the Pacific Key Art
Walling McGarity - Photographer
Simon Raible - Finishing

Ghost Adventures Live Campaign
For this campaign, we designed highly targeted collectible posters for Scarefest Conference attendees, giveaway t-shirts and print ads to promote the 7 hour live Lockdown. The results speak for themselves - it was the highest rated Prime night in Travel Channel history with +201% Prime gains vs. year-ago (Fridays in October 2008) and from 11P-midnight it was the highest-rated hour in series’ history to that point, second highest-rated hour ever on Travel Channel.

Mark Riddick - Illustrator

Green Key Art
Walling McGarity - Photographer
Don Morita - Finishing

S2 DVD Package
Earle Wood - Finishing

In 2015 I collaborated with the fantastically talented Steve Schofield on key art designs for a series of Greek gods and monsters. He photographed all the actors in studio as well as some of the props and backgrounds. I did the designing, compositing and finishing. Hades is played by actor Bruno Gunn, Poseidon by actor McKinley Freeman, Medusa by model Dani Bush and Minotaur by Giovanni Colter.

Steve Schofield - Photographer
Myself - Design and Finishing

A collection of silkscreen posters I've done over the years. The first four were for bands to sell on tour and the last one was a school project. 

Expedition Unknown is a show hosted by Josh Gates, who travels the world to explore iconic legends and mysteries. For season 1, I designed the main campaign key art, where the names of the legends took center stage. The look and feel expanded out to social media, where I designed episodic key art containing hints of that particular show. The same approach was used in the promo design. Our team also designed an adventure satchel press kit that went to media outlets to get the word out about the show. The campaign was a success - the premiere night rated 40% above the previous six Thursdays and was Travel’s highest rated series launch in a year.

Chris Doyle - Creative Director
Steve Schofield - Photographer
3 Points Blue - Finishing (Main Key Art)
Myself - Design and Finishing (All Episodic Pieces)
Erik Jacobsen - Press Kit Designer
John Gillanders - On Air Creative Director
Matt Hardwick - Writer/Producer
2C Media - On Air Graphics

Grafana is a web data company that aims to make all the confusing metrics that come from monitoring a website or computer system more beautiful, relatable, and understandable through well designed presentation. Each silkscreen poster I've designed for them expresses a different company value and vision. These are given out as limited edition promotional items at talks and conferences that I'm told go like hotcakes to attendees. The Democratize Metrics design was also used to make die cut stickers and t-shirts.

Trent White - Creative Director

In Anthony Bourdain's show, The Layover, Tony spent 24-48 hours in a location and dispenses his picks of what to do in the short amount of time there. For the launch of the series, I designed the key art and the entire print and digital campaign. The campaign consisted of ads in People magazine, the New York Times, Afar magazine, affiliate publications, trade magazines, phone kiosks in New York City, bus shelters in Chicago, billboards in Los Angeles, a clock press kit, as well as a multitude of digital assets. With all the promotion pushing to the premiere, the night was up 22% vs. the prior six Mondays.

Chris Doyle - Creative Director
Robin Sterling - Writer
Julie Brothers - Photographer
Indigo Studios - Finishing
Jared Hudson - Prepress
Renee Reeser - Concept Sketch Artist

From the Salon des Refusés. Created as a campaign idea for NCTA Conference trade publications, I designed these brand ads to play up the individuality of our hosts through portraits made up of their passport stamps. Everyone has a different travel story, so each passport book tells a unique tale of where they've been and what they've done. I customized the stamps with pictograms and icons that related to what each host experiences or does on their specific show. 

The bottom layouts are the final designs that ended up being approved.

Chris Doyle - Creative Director

Bizarre Foods Show Open
Myself - Concepting/Art Direction
Chris Doyle - Creative Director
Imaginary Forces - Concepting/Shooting/Edit/Design

Hotel Amazon Promo Graphics
Myself - Concepting/Design/Art Direction
Chris Doyle - Creative Director
2C Media - Motion Design

Bert the Conqueror Show Open
Myself - Concepting/Art Direction
Chris Doyle - Creative Director
Imaginary Forces - Concepting/Edit/Effects

Breaking Borders Unused Promo Graphic Boards
Myself - Concepting/Design/Art Direction

Travel Channel Presents Logo Reveal
Myself - Concepting/Art Direction
Chris Doyle - Creative Director
Imaginary Forces - Concepting/Edit/Effects

Chillcation Promo Graphics
Myself - Concepting/Art Direction
Versus - Concepting/Motion Design

All pieces on this page are instances of photo shoots and key art advertising that I was involved with in an art direction role, in collaboration with some very talented photographers and designers.

Josh Cogan
Samantha Brown New Jersey Field Shoot
Adam Richman Alaska Photo Shoot
Bert Kreischer Studio Shoot

Steve Schofield
Josh Gates Studio Shoot

Cyrus Marshall
Kyle Martino Studio Shoot

Richard McLaren
Andrew Zimmern Studio Shoot

Nick Aponte
Trip Testers/Trip Flip Key Art/Travelers Know Ads

Fernando Farias
Planet Primetime/Expedition Unknown Yeti/Mysteries at the Museum Frame/Dead Files Key Art

Erik Jacobsen
Mysteries at the Museum Locked Box/Hotel Impossible/America Declassified Key Art

Paul Snyder
Bizarre Foods '5' Key Art/SI Swimsuit Ads

This page contains various logos and show title treatments that I designed and developed over the years.

In 2007, Discovery Networks held a holiday celebration for employees that featured Cirque Viola. Naturally the invite needed to have a circus theme to it. Marrying circus and (politically correct) winter holiday motifs, I designed a fun 5’’x5’’ 5-fold invitation that played up the 3-ring circus announcer inviting the recipient to join the party. The copy from the outside continues on the inside spread in the form of a tight rope spanning across numerous scenes of performers that would be at the festivities.

Chris Doyle - Creative Director
Karl-David Cantarella - Creative Director
Lynn Stander - Writer

There are a lot of ways to describe Anthony Bourdain. He's a complex dude. Taking some of those adjectives and nouns and combining it with his love of all things sharp (his autograph even includes a knife), I designed this ad to promote Tony’s 100th No Reservations episode. The ad was run as a national campaign in The New Yorker, Entertainment Weekly, the New York Times, USA Today, the Daily News, Newsday, and various cable industry publications. The advertising helped play a big part in the episode being the highest-rated of the season and up 26% over the season average.

Chris Doyle - Creative Director
Robin Sterling - Writer
Mrs. K - Photographer
Earle Wood - Finishing

Bret Michaels hosted an RV makeover show on Travel Channel during the summer of 2013. I concepted and designed ideas for the campaign key art, art directed Bret during our photo shoot, and designed all of the materials for the campaign. The campaign consisted of bus advertising in Los Angeles and New York City, billboards throughout the midwest, a booth at NASCAR 500, his own personal trailer, a large digital buy, and an ad in Hot Rod magazine. 

Chris Doyle - Creative Director
Robert Trachtenberg - Photographer
Dean Yamasaki - Finishing
John Gillanders - On Air Creative Director
Robin Sterling - Writer/Producer
Buster - Promo Shooting/Directing/Graphics
Renee Reeser - Concept Sketch Artist

Nothing can be harder for a designer than designing their own wedding invitations. My wife Kate and I decided to incorporate nature visuals through our suite of materials, since we were getting married outside at a beautiful nature conservancy. Purple was the color of the bridesmaid dresses, setting the theme for everything. In addition to the save the date and invites, I also designed all the materials for the reception in the same style, including letterpress coasters, name cards, table numbers, and thank you cards. We wanted all the materials to be to be sophisticated but also casual and playful, so that our guests knew that this was going to be a party. I'm happy to report that they came through in spades, throwing down one of the best evenings I can remember. 

Love Life Images - All photography on this page

As a food rock star, Tony's last season of No Reservations was a victory lap around the world. To visually represent this campaign, I designed the key art as a weathered concert poster that had been around the globe many times, a little more wrinkled and worn than when it started out, but also with a little more personality. The campaign consisted of out of home materials, t-shirts and a large digital buy that included a takeover on Pandora. The look of the key art also directly influenced the direction of the on-air creative. In all, the campaign was a huge success that brought viewers to our air. The premiere night rated 61% above the prior six Mondays and the premiere episode earned the series’ second highest ratings ever. 

Chris Doyle - Creative Director
Mrs. K - Photographer
Indigo Studios - Finishing
John Gillanders - On Air Creative Director
Melissa Marks - Writer/Producer

For the third season of Baggage Battles, we wanted to highlight the personalities of the hosts now that the audience had gotten to know them through the first 2 seasons. We framed each host like a boxer personality, according to their auction bidding style. I concepted, designed, and art directed the campaign which included group key art and individual character posters. These were translated into a digital campaign of web takeovers, rich media, animated banners and on air spot.

Chris Doyle - Creative Director
Walling McGarity - Photographer
Dean Yamasaki - Finishing
John Gillanders - On Air Creative Director
Mrs. K - Promo Shooting/Directing/Graphics
Renee Reeser - Concept Sketch Artist

This page contains a variety of press kits that I designed or art directed over the years, including custom folders and direct mail pieces. Chris Doyle was creative director for all these pieces and Jeff Larson did all print production.

Toy Hunter Folder
Robin Sterling - Writer
Indigo Studios - Finishing

America's Worst Driver Airbag Box
Robin Sterling - Writer
Earle Wood - Key Art Finishing
Steven Schwacke - Box Art Finishing

Chillcation Holiday Mailer
3 Points Blue - Finishing

Man v. Food Nation Takeout Container
Robin Sterling - Writer
Jared Hudson - Finishing

Booze Traveler Coaster Kit
Erik Jacobsen - Designer
Don Morita - Finishing

Time Traveling with Brian Unger Viewfinder Kit
Erik Jacobsen - Designer
Dean Yamasaki - Finishing

Gem Hunt "Advent Calendar Search" Folder
Nick Aponte - Designer/Finishing

Breaking Borders Video Kit
Paul Snyder - Designer
Dean Yamasaki - Finishing

This page houses social media content I produced for various Travel Channel shows. 

Mysteries At The Museum
I concepted shareable episodic GIF animations that we filmed with host Don Widman, interacting with props that would correspond with a mystery that he investigated in that night's show. These animations were accompanied by intriguing questions to the audience, such as "Can a Kansas invention lead to the end of an epidemic?" or "What did a computer genius have up his sleeve that linked him to one of the most notorious scandals in Las Vegas history?"

Chillcation Stunt Graphics
Various trivia cards I designed to promote an ice-themed programing stunt .

Hotel Impossible
Tip cards of hotel advice from host Anthony Melchiorri as well as animated GIFs of hotel room transformations from the show.

Bizarre Foods
Location-based advice card used on Pinterest.

Expedition Unknown
Episodic key art for every episode of season 1, which was then collected into a poster and given away to social media fans.

To launch a new season of No Reservations, I designed the key art that promoted the first episode: when Tony finally gained access to one of the hardest places for an American to visit - Cuba. I turned Tony into a spray painted stencil to highlight his rebellious attitude and reflect iconographic Cuban heros. This ad appeared in Entertainment Weekly and was also adopted for a web skin on travelchannel.com, digital ads, posters, DVD packaging and the on air spot. This highly targeted off-air campaign which positioned the season premiere as a must-see event, resulted in a .50 demo P25-54, the 2nd highest premiere rating for the series at the time.

Chris Doyle - Creative Director
Robin Sterling - Writer
Jared Hudson - Finishing
John Gillanders - On Air Creative Director
Melissa Marks - Writer/Producer

For season 2 of Bizarre Foods America, we wanted to highlight the truly bizarre and dare the viewer to come along for the ride. I helped concept the idea, art directed the prop photo shoot, fully designed the key art and executed the entire digital media campaign. I created various web banners, web takeovers and pushdowns, a full site takeover on MSN.com, content distribution tiles, and art for social media hubs. The key art was used in and influenced the look of the on air promo. In the end, the premiere tune in campaign helped season 2 exceed the previous season’s average (+21%) and its season’s launch (+6%). 

Chris Doyle - Creative Director
Robin Sterling - Writer/Producer
Julie Brothers - Photographer
Indigo Studios - Finishing
John Gillanders - On Air Creative Director
Renee Reeser - Concept Sketch Artist

This is a collection of Travel Channel brand collateral that I designed during my time with the company. Chris Doyle was creative director and Mike Coslow was writer for all these pieces.

Travel Channel Studios
Travel Channel Studios was a small start up enterprise within the company that shot, edited, licensed, and distributed online short-form travel content. In order to get the word out to a larger client pool, I was asked to develop a handout to give away at conferences and meetings with clients. I designed a uniquely shaped die-cut (which reflected our branding at the time) accordion foldout that housed a DVD. Stringing along the tagline “The Power of...” through the entire layout created a conceptually driven piece with a consistent message.

Travel Channel Brand Guide
I had the pleasure of designing Travel Channel's 'Catch It' brand guide during their 2009 rebrand. Housed in a custom wrapped binder, this 127-page book contained brand information on all aspects of the Travel Channel business, giving a complete picture of the company at the time.

HR Benefits Magazine
Our HR department wanted a fun way to present the company with the next year's benefits. I conceptualized and designed this irreverent 16-page magazine, which utilized travel photos and stories of fellow employees to communicate HR's message.  

In the summer of 2011, Travel Channel purchased a full 4 train New York City subway wrap to highlight new programming. I designed the outside skin as well as the whole interior: floor to ceiling wall ads, wall ad inserts, backlit ad inserts, and ads on the ceiling and seats. All ads and posters on the train were branded Travel Channel for a full takeover feel. On the outside I used bright red, blue, and yellow flat color to pop the train out from the grey dingy subway tunnel. Inside, I created a serene beach scene that commuters could escape in, giving them a few minutes of refuge in the concrete jungle, complete with the subway seats as beach chairs.

Chris Doyle - Creative Director
Robin Sterling - Writer
Jared Hudson - Finishing

For the third season of Hotel Impossible, we decided to give Anthony Melchiorri some attitude. I concepted and designed the key art, art directed the photo shoot, and designed a majority of the campaign elements, which consisted mostly of Flash web banners, site takeovers, and video pushdown units.

Chris Doyle - Creative Director
Robert Trachtenberg - Photographer
Indigo Studios - 3D/Finishing
Renee Reeser - Concept Sketch Artist

Coffee hunter Todd Carmichael scours the planet looking for the world's best coffee beans. Sometimes that means getting himself into some crazy predicaments and dealing with unsavory characters in the coffee business. This inspired the advertisements for the show, with type designed into the fabric of a coffee bag. The look and feel of the key art also directly influenced the on air spot's design.

Chris Doyle - Creative Director
Nicole Strong - Writer/Producer
Jared Hudson - Finishing
John Gillanders - On Air Creative Director
Cameron Linderman - Motion Designer